The problem with the story is that very few solutions are suggested. Yes, making fresh fruits and vegetables available to more people in the city is important, but most of the experts in the story seem to be scratching their heads about how to get people to buy. There's a brief reference to a novel food stamp program that is being tested at some locations, but otherwise, the reporter provides very little insight into what might be done to make these fledgling greenmarkets succeed. Clearly, creative approaches to nutrition education and food preparation training would help attract shoppers, but these themes are not addressed. And why are vendors like Harvest Time and Renaissance Markets succeeding in smaller neighborhoods? It's not made clear.
"Greenmarket at 30, Searching for Itself" raises some important issues but is searching for a theme. It's not a health story, and it's not a food story. And, as far as food section cover stories go ... Rating: Unappetizing
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